SOS Development - Copywriting Questionnaire

Contact Details

* Required

Title
First Name *
Last Name *
Email Address *

Web Address
Company
Work Address *
City *
State *
Zipcode/Postcode *
Country *
Work Phone Number *
Project Overview
What is the aim of this project, and how will it's success be quantified? *
Is there a specific offer to communicate? If so, what is it?
What is your vision/goals for your business in the next 6-12 months?
Are you willing to add a bonus, discount or free report to generate immediate response? (Try to get into your prospect shoes. With direct response marketing we need to give them a compelling reason to act now.)
On what medium will this message be presented? (Sales letter, Email, Website Sales Page, Brochure, Postcard, Mag/Newspaper: etc,)
What specific response/action do you want from the prospect after reading your marketing message?
How have these people been funnelled to this copy, are they qualified leads?
Target Market
Describe the profile of your perfect customer.( Age, sex, family, income levels, daily fears/desires, optimistic/pessimistic, tech savvy, etc) *
What are the major buying motives of this group? (price, functionality, ease of use, automation, technology, support, brand, social status)
What’s important to them about your product?
What is their perception of your brand/business/industry?
Core Message
What is the compelling message/s that must be communicated? *
What specific benefits does your product offer the customer (more money/time/health happiness)?
Why should someone buy from you instead of the competition? *
What supporting evidence is there to back up any claims being made? (Facts, Case Studies, Stats, Awards, Industry Associations, etc)
What is your expertise/advantage within the industry?
What is the story behind your business product? Example, how did you get the idea/ what made you start/ quirky story?
Selling Points
What problem does your product/service provide a solution for? *
When will you know you have done what you promised and the client is happy and satisfied with your service? *
What Fears might your prospect have related to buying your product?
What are the 5 best features of your product or service? (Features are what it does/product details/technical advantages)
Are there any questions that keep popping up from your customers related to your product? Please think about what they might ask.
Competition
What’s going on the marketplace? (How crowded is it, recent trends, new products etc)
Who are your top 4 competitors, and where can I find their offer? (Please send me any competition marketing materials).
Why is your product more/less expensive than theirs?
Important Details
What kind of guarantee are you willing to offer customers? (If not, what are your reasons.)
How specifically does your order and shipping process work/ how do you deliver your service/products? *
Can you provide any testimonials of happy customers? (If not can you contact former clients to get some.) (VERY IMPORTANT) *
How much are you charging for your product? *
Do you offer payment options? Details. *
Do you offer any backend products (related products or services to offer your customers after sale) or up-sell options? *
What Other Marketing Services Might Be Useful To You? *	Social Media Marketing Marketing Strategy PPC SEO Content Writing/Marketing Website Updates Website Design Email Marketing