Project Scope As discussed, within the first 2 months, the campaign was already generating over 4 'qualified' leads per day. Qualified - meaning the client could act upon the enquiry. |
Objectives Increase in Leads |
Background Super Alchemy, specialises in assisting clients achieve financial independence and wealth through innovative and secure wealth creation strategies in the property market. As big believers of using ‘tailored’ campaigns and preaching that ‘one size does not fit all’ philosophy, it is important for Super Alchemy that they work hand-in-hand with their clients to work towards a common goal. Super Alchemy approached SOS Development for a lead generation campaign, looking to achieve at least 4 ‘qualified’ leads per day. They were using traditional means of marketing and advertising to generate leads, which was starting to weigh down on their marketing budget. Super Alchemy were fed up with unqualified leads prior to approaching SOS Development, so a set of criteria that would classify as a qualified lead was agreed upon. Craig Wilson of Super Alchemy was looking to cut down on his own involvement in the marketing, so he could concentrate on his core service and expertise. |
Results Over 260 leads were generated after the first 2 months As discussed, the campaign was generating over 4 'qualified' leads for day - Qualified meaning the client could act upon the enquiry Ongoing tweaks to the landing pages has seen gradual improvement, with new goals being set for leads per day |