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Relax at Home


Increase in Traffic to website by 2.5 times!


Project Scope

With a carefully calculated search engine optimisation campaign, Relax At Home was able to achieve a 149% increase in traffic to their products and services online, compared to their previous year.

Objectives

Increase Traffic





Background

Relax At Home is an Australian Owned and Operated company specialising in providing quality massage chairs, wine fridges and other products at affordable prices. Relax At Home takes pride in being one of the only Australian Owned companies specialising in affordable luxury massage chairs. Their dedication to eliminating as many costs in the supply chain as possible meant that the company needed to be predominantly online, therefore traffic to their main website being vital.

Relax At Home were already equipped with an e-Commerce website that was producing sales, but were looking for a more cost-effective and permanent method of increasing traffic to their website.

Working together to analyse the market and online potential, SOS Development and Relax At Home agreed upon an aggressive search engine optimisation strategy.

Results

Web Traffic to Relax At Home increased 2.5 times (149%).

Landing Page’s ranking on the first page of Google's organic search results for 16 product specific keywords.

8 out of 16 product keywords had more than 3 different listings on the first page, with 2 keywords having 8 out of the top 10 spots on the first page of Google’s organic/unpaid search results! First page domination!

Only 5% of the increased web traffic was now coming from paid CPC traffic, as opposed to 12% in the previous year.




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