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Ray Lawler


Consistent incoming qualified leads means sustainable business for Ray Lawler Photography


Project Scope

Analyse target market

Overhaul and redesign website ensuring alignment with target market
- Multimedia CMS Website Design & Development

Devise online lead generation system using ETLS strategy .
- Niche sites (conversion web design)
- Search Engine Optimisation
- Pay per Click advertising
- Lead generation focused landing pages

Objectives

Ray Lawler Photography has been one of the most reputable photographers on the Gold Coast and South East Queensland since 1986. They had relied primarily on traditional advertising until they realised that the inevitable transition online had to be made. After engaging a number of web developers and online services with little success Ray Lawler appointed us to reassess their marketing efforts and put a system in place.





Background

Review existing marketing and implement a reliable and effective online lead generation system.

Results

As a result Ray Lawler has been able to attain a consistent stream of qualified leads with out relying on expensive magazine advertisements and worrying about what to do next.




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