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Brisbane Airport Inn


Hotel consistently busy since new management and new strategy!


Project Scope

- Logo creation and Company colour theme
- Corporate stationery design and Signage redesign

Website Design & Development
- CMS Website incorporating booking system

Exposure & enquiries generation using ETLS
- Niche sites (conversion web design)
- Search Engine Optimisation

Objectives

Revive and enhance brand image

Increase online exposure

Generate more booking enquiries





Background

Upon their fresh take over, Brisbane Airport Inn gave us the task of reviving and reassessing its brand image. On top of a new face, they wanted to increase their online exposure and generate more enquiries. After a thorough market analysis we successfully revamped their entire company with a new visual identity. To help generate increased exposure and enquiries we used our proven ETLS strategy to devise a cost effective ongoing campaign implementing SEO and niche sites.

Results

Their website is now attracting an average of 1500 visits per month and approx 900 visits are via referrals from search engines and Niche sites marketing.

Our ETLS program continues to provide strong online presence and consistent booking enquiries for this company.

A rejuvenated visual identity along with the recent hotel renovation for Brisbane Airport Inn has provided much value for both the company and their patrons.

Hotel has been consistently busy ever since the campaign was launched.




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