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What's in the know


What are QR codes and how to use it

Boon Yang - Monday, July 30, 2012


A QR Code provides quick and effortless access to a company’s website. It eliminates the requirement of having to remember and type in a URL to view a site or webpage. QR codes are usually used to target mobile phone users which is ever more important in this modern day and age, due to the tremedous and continuous increase in smart mobile phone usage.

Smart mobile phones will usually be equipped with a barcode scanner App either standard or via a third party App. Once a QR code is scanned using this barcode App the viewer will be brought to the company’s intended webpage immediately, without any delay and bypassing the typical inconvenient steps. This increases the chance of a prospect accessing promotional materials as they are not bothered by having to type in the URL, or in other cases, forget to visit your site as initially anticipated.

QR codes are a great way for linking webpages from physical objects and/or marketing i.e. business cards, magazines, signs, products or virtually any object which users might want information.  

A good example of QR code use is for complementing business cards. Business cards are still one of the most commonly used method of traditional marketing however the limited amount of space means it is harder to communicate an elaborated message apart from company details. Business cards are also mobile, carried with prospects and possibly passed around. A good tactic is to place a QR code which links to your company profile, portfolios or other promotional materials.

QR codes also call for optimisation of a website enabled for mobile devices as this creates a seamless user experience.