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What's in the know


How to ensure your search engine marketing (SEM) campaigns are successful in 2015.

Admin SOS Development - Tuesday, January 13, 2015


Search engines continue to be extremely unpredictable, making it difficult to enhance online marketing performance. However, the following steps will help you achieve success with search engine marketing campaigns such as Google Adwords.


1. Define your target market:

It is very important to define who your intended target market is, as it is a bad idea to send marketing messages to the wrong audiences. Only a small percentage of consumers will generate the majority of your profits, so it is very important to identify who they are and focus on them.


2. Analyse your competition:

It is also a great idea to regularly analyse your competition and see what they are doing. Analysing your competitors is important as you can see the marketing strategies they use as well as what works for them. Doing this will ensure that you do not lag behind everyone else.


3. Create a strategy:

After defining your ideal customer and analysing your competition, it is the right time to create a new strategy. Having a clearly defined strategy will provide guidelines and goals for your campaign which will allow you to continually progress. Not having a specific strategy will be the downfall of your campaign as there is no way to determine if what you are doing is actually working or not.


4. Map it out:

Now it is very important to ensure that your campaign is redirecting your visitors to the right page and that there is an effective action for them to take. If they have to search around to find what they are looking for, it is very unlikely that the leads you have generated will turn to a potential sale. It is essential that you have a clear process in place that enables visitors to perform the desired action.


5. Set a schedule:

It is highly recommended that you have a schedule set in place as it will allow you to map out the year and be more organised. This will allow you to consider and work around specific holidays and seasons that may have meaning to your audience. This is important as key dates may trigger consumers to consider the product or service you have to offer. 


6. Get on the nice list:

It is essential to keep search engines such as Google happy, as they are obviously the ones who dictate how well your campaign will perform. Having a clean website that consists of quality and relevant content will ensure that you are on the ‘nice list’, which will have a positive impact on your campaign.

7. Track and analyse:

In order to ensure you are achieving the most out of your campaign, it is imperative that you are constantly setting monthly goals and tracking your performance. By doing so, you can see what is working and what isn’t, which allows you to refine your marketing strategy.

Here at SOS development, our internet marketing and web development specialists can assist you with all of your SEO, adwords management and web design needs in Brisbane. We will ensure you maximise your overall return on investment by generating leads that can be converted to sales. Having quality web design comes with many benefits and it will allow you to have an edge over other competitors that have bland looking websites.

Contact us now to receive simple internet marketing and web design strategies that will instantly give you the winning edge over your competitors!