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How does Google Adwords work?

Admin SOS Development - Tuesday, August 26, 2014


How to ensure you have effective Adwords management in place.

Many may believe that Google Adwords is a waste of time, as it can be quite expensive and may not provide the results that are expected. However, when optimised correctly it can be one of the most effective forms of internet marketing for your business. So i’m sure you are now probably thinking, ‘How do I use adwords correctly to achieve my desired results?’. The following advice should help you to maximise the success of your adwords management campaign, as well as your return on investment.

The way to get the most out of your Google Adwords management is to maximise your quality score. The quality score is how relevant keywords, ads, ad groups and landing pages are to what an online user is looking for, and how likely someone is to click on your ad. Every time a search is made on Google, an auction is created through Adwords. All of the advertisers that have keywords that match to the search that has been made will compete in the auction so their ad is displayed to the online user. The outcome of what ad will be placed will be based on who has the better ‘Ad Rank’.

The formula for Ad Rank is: 

Ad Rank = Quality Score * Bid

Although the person with the greatest Ad Rank will be displayed first, the person in the top spot could actually pay less than others who are in spots below them due to a higher quality score. If you have a quality score 10 keyword, you basically control the auction as your ad is the most relevant to the specific search query. You are paying the least amount possible for your ad to be positioned where it is and are forcing everyone else to pay the most, as they can only beat you for that ad position if they outbid you.

To make sure you are successful with your adwords management it is essential to ensure that your ads are more relevant to other users as it will enable you to spend less and also be positioned at the top, higher than any competitors.

Contact us now to receive simple internet marketing strategies that will instantly give you the winning edge over your competitors!

Here at SOS development, our internet marketing and web development specialists can assist you with your adwords management and can help you by maximising the quality score of your ads. We will ensure you maximise your overall return on investment by generating leads that can be converted to sales.